2021 EVENT

We’ve put together an impactful day full of sessions
available to be experienced in two ways

IN-PERSON

at Zuma New York

VIRTUALLY

(Live or On demand)

SCHEDULE OF EVENTS

TUESDAY, OCTOBER 26, 2021

8:30 AM - 9:15 AM

Registration & Breakfast

9:15 AM - 9:30 AM

Welcome

Presented by: Tripleseat CEO Jonathan Morse

9:30 AM - 10:30 AM

Keynote Address

10:30 AM - 11:00 AM

Relationship Marketing in the Hospitality Industry

Presented by: Jessika Phillips, Founder of NOW Marketing Group

The best marketing doesn’t feel like marketing— it’s relationship building. Jessika Phillips, Founder of NOW Marketing Group, will help your venue increase your return on investment organically with your ideal audience through her C.A.R.E. Approach — real authentic relating techniques that drive repeat and referral business.

11:00 AM - 11:30 AM

How to Make Your Content Cravable

Presented by: Christine Gritmon, Founder of Christine Gritmon Inc.

Marketing is an important part of driving new business in the hospitality industry, but how can you use it to develop a hunger for your venue? Christine Gritmon, Branding Consultant and Social Media Strategist, will provide tips and techniques that allow you to take your marketing to the next level with craveable content that will make your audience hungry for more.

11:30 AM - 12:30 PM

Lunch

12:30 PM - 1:30 PM

Panel: Lessons Learned from COVID

Moderator: Shira Spiewak, Founder of Dandy Life

The pandemic and its aftermath created chaos and uncertainty throughout the world and the hospitality industry hit hard. Resilience and innovation were necessary to stay above water during this tumultuous time. This panel of industry vets share their experiences and what they have learned from this unprecedented time.

1:30 PM - 2:15 PM

Fireside Chat with Andrew Rigie

Moderators: Kate Kennedy, Director of Growth Marketing at Tripleseat, and Rachel Calkins, Communications Marketing Specialist at Tripleseat

Speaker: Andrew Rigie, Executive Director of the New York City Hospitality Alliance

Hospitality is an essential part of the New York City economy and Andrew Rigie is its biggest advocate. Rigie is the Executive Director of the New York City Hospitality Alliance, an association representing restaurants and nightlife venues throughout New York City’s five boroughs. The hosts of Tripleseat’s podcast, Two Chicks, Three Seats, will talk to Rigie about his work during the pandemic to support restaurants, how restaurants can navigate through changing laws and restrictions, and what he sees for hospitality in the future.

2:15 PM - 2:30 PM

Refreshment Break

2:30 PM - 3:15 PM

Panel: Selling Your Venue in 2022

After a tumultuous two years, events are back but they’re not the same as before. There are new trends, new guest needs, and safety guidelines you need to keep in mind when you’re booking new clients. Our panel will share what they’ve learned about managing events in this new normal, and what your venue can do to book the most business in the new year.

3:45 PM - 4:00 PM

Closing Remarks

Presented by: Tripleseat CEO Jonathan Morse

4:00 PM - 5:00 PM

Reception

TRAVEL

ACCOMMODATIONS

The HGU New York, 34 E. 32nd St., in Midtown is offering EventCamp attendees a special rate. Click here to reserve your room.

HGU has been welcoming guests since its opening in 1905. This boutique hotel offers 90 rooms and suites with luxury and modern convenience. HGU is a 10-minute walk from Zuma, our EventCamp venue.