2021 EVENT

We’ve put together an impactful day full of sessions
available to be experienced in two ways

IN-PERSON

at Zuma New York

VIRTUALLY

(Live or On demand)

SCHEDULE OF EVENTS

TUESDAY, OCTOBER 26, 2021

8:30 a.m. - 9:15 a.m.

Registration & Breakfast

9:15 a.m. - 9:30 a.m.

Welcome

Presented by: Tripleseat CEO Jonathan Morse

9:30 a.m. - 10:30 a.m.

Fireside Chat with Andrew Rigie

Moderators: Kate Kennedy, Director of Growth Marketing at Tripleseat, and Rachel Calkins, Communications Marketing Specialist at Tripleseat

Speaker: Andrew Rigie, Executive Director of the New York City Hospitality Alliance

Hospitality is an essential part of the New York City economy and Andrew Rigie is its biggest advocate. Rigie is the Executive Director of the New York City Hospitality Alliance, an association representing restaurants and nightlife venues throughout New York City’s five boroughs. The hosts of Tripleseat’s podcast, Two Chicks, Three Seats, will talk to Rigie about his work during the pandemic to support restaurants, how restaurants can navigate through changing laws and restrictions, and what he sees for hospitality in the future.

10:30 a.m. - 11:30 a.m.

Panel: Lessons Learned from COVID

Moderator: Shira Spiewak, Founder of Dandy Life

Panelists: Marisa Colangelo, US Director of Private Events at Zuma; Marc Forgione, Chef and Owner of Restaurant Marc Forgione and Peasant; and Susan Lee, Executive Director of Operations at Altamarea Group

The pandemic and its aftermath created chaos and uncertainty throughout the world and the hospitality industry hit hard. Resilience and innovation were necessary to stay above water during this tumultuous time. This panel of industry vets share their experiences and what they have learned from this unprecedented time.

11:30 a.m. - 12:00 p.m.

Sponsor Session: Sell Your Space in 3D

Presented by: Randi Bushell, Founder and CEO of Merri

Join Randi Bushell of Merri to learn how venues are leveraging the newest 3D technology to sell events. This session will provide you with a comprehensive overview of Merri’s design and layout software, and a first look at the new Tripleseat integration.

12:00 p.m. - 1:00 p.m.

Lunch

1:00 p.m. - 1:45 p.m.

Spotlight Session: How to Be a Leader During Challenging Times

Presented by: Jonathan Morse, CEO of Tripleseat; and Richard Coraine, Chief Operating Officer at Union Square Hospitality Group

The COVID pandemic isn’t the only world event that impacted the hospitality industry. There’s also the recession of the late 2000s, major weather events, cultural changes, technology, and more. Tripleseat CEO Jonathan Morse will speak with Richard Coraine, who has seen many challenging times during his two decades with Union Square Hospitality Group, about how to use strong leadership to overcome adversity in the hospitality industry.

1:45 p.m. - 2:15 p.m.

How to Make Your Content Cravable

Presented by: Christine Gritmon, Founder of Christine Gritmon Inc.

Marketing is an important part of driving new business in the hospitality industry, but how can you use it to develop a hunger for your venue? Christine Gritmon, Branding Consultant and Social Media Strategist, will provide tips and techniques that allow you to take your marketing to the next level with craveable content that will make your audience hungry for more.

2:15 p.m. - 2:30 p.m.

Refreshment Break

2:30 p.m. - 3:00 p.m.

Level Up With Luxury Experiences at Private Events 

Presented by: Ashly Whalen, Founder of Menta Graze

How can you take a traditional birthday party, bridal shower, or simple gathering to the next level? Add luxury experiences to your event offerings or partner with a luxury experience company. Ashly Whalen of Menta Graze will share how her company and your venue can make events memorable by creating luxury pop-up picnics, grazing boards, glamping experiences, and more.

3:00 p.m. - 4:00 p.m.

Panel: Executing Successful Events with Staffing and Training Challenges Due to COVID

Moderator: Chris Pridemore, Director of Regional Accounts at Tripleseat

Panelists: Adrienne Cady, Wedding & Events Coordinator at Mad River Barn; Gina LeBike, Director of Event Sales & Services at Cooper’s Hawk Winery & Restaurants; and Dena Tidwell, Director of Special Events and Catering at Ole Red Nashville

The pandemic has caused a number of ripple effects in hospitality, and staffing is one of the big ones. Venues are finding it difficult to recruit new employees, and that’s impacting their bottom line. Our panel will share practical, executable ideas that you can use to maintain the quality of your events and ensure they are a success.

4:00 p.m. - 4:05 p.m.

Closing Remarks

Presented by: Tripleseat CEO Jonathan Morse

4:05 p.m. - 5:00 p.m.

Reception

TRAVEL

ACCOMMODATIONS

The HGU New York, 34 E. 32nd St., in Midtown is offering EventCamp attendees a special rate. Click here to reserve your room.

HGU has been welcoming guests since its opening in 1905. This boutique hotel offers 90 rooms and suites with luxury and modern convenience. HGU is a 10-minute walk from Zuma, our EventCamp venue.